The objective of Sage Information Systems’s Pay-per-click (PPC) Management services is to use PPC opportunities on the leading search engines to drive targeted traffic to our client’s websites. PPC advertising models represent a dramatic breakthrough in the ability of businesses to drive measurable marketing that gets results, and is therefore a very competitive arena. Sage Information Systems will drive an ongoing management process that gets immediate results and continues to monitor and alter tactics to maintain competitiveness.
The fundamentals of our PPC management process are as follows:
- Alignment with client objectives
- Analysis of competition
- Campaign design
- Campaign execution
- Ongoing monitoring and modifications