Web Analytics

Web Analytics Services

Businessman John Wanamaker famously said, “I know half of my advertising is wasted, I just don’t know which half.”

The capabilities of ROI-driven web marketing make this frustration largely a thing of the past. Marketers can now see how their money is spent, who is responding to their ads, and what business is being gained from their investments.

The objective of Sage Information Systems’s Web Analytics Services is to help our clients get the most from their marketing dollars. The fundamental steps of this service are as follows:

  1. Identify client goals
  2. Define appropriate performance/ROI metrics
  3. Analyze current performance against those metrics
  4. Implement and test improvement opportunities
  5. Measure results
  6. Repeat